Most people hear the words “email marketing” and instantly think of spam, closing their minds to the idea. Make your email program enjoyable enough for your customers that they actually participate in the offers you make. For great ideas on how to accomplish this, read on.
Do not ever send unsolicited emails to unsuspecting customers. Your emails could be marked as spam if you send them to people who did not request them. Along with getting a bad reputation, you might find that your IP address gets blocked by certain ISPs if they get too many complaints.
Each email should have one obvious message. You don’t want bored customers or ones who are overwhelmed by too much content from your newsletter. Build one clear, concise point for each email. Your customers most certainly will appreciate your efforts.
Do not ever send emails with headlines such as ‘Buy now”! Stay away from harsh sales techniques such as bombarding them with the need to immediately “Buy Now!” This is a very repeatitive way to go about things and you may be considered a spammer and lose a lot of customers. Consumers understand that your goal is to sell products, so work on relationship building and the sales will usually follow. They will like this and will likely purchase from you.
Use A/B testing strategies when sending emails. Choose an email and split the mailing list in half, sending each half an email with a different subject line. You will learn which subject lines have the best open rates and which ones people ignore.
Keep your branding consistent at all times. Always make use of the same company color and logo in your email. Use a legible, easy to read font. After a few messages, people will start to recognize when you send an email, and will pay attention. Cultivating familiarity (or branding) is an important part of marketing, especially through email.
It is advisable to get permission from customers before contacting them by email. Unwanted emails are normally seen as spam and they will be deleted. Sending mass emails may also break the rules set forth by your ISP, if you do not have customer permission first.
Always know what your customers want and what audience you have; use this information and make it a successful campaign. Consider what will appeal to them visually. What material would they be interested in reading? What do you need to do to convert those desires into emails that sell? Use the information from this article to get your business moving.