Solid Advice On How To Use Facebook For Marketing

Posted on by Michael Saunders / Posted in Small Business

Facebook marketing is something that quite a few people are interested in due to the popularity of social media websites. If you have thought about it before, it is time to educate yourself on the topic. Read this article to get more information about Facebook marketing.

You should give a product or service away to get people interested. Try getting your customers to ‘like’ your site by giving them something for free. Make your winners viewable to maintain the legitimacy of your contest.

TIP! Organize some sort of giveaway to gain attention on your Facebook page. You can boost your costumers and fans by offering something that they’d love to get.

It is important that your published online content is linked to your Facebook account. If your site has a blog, include a summary and post links via Facebook. Link your Twitter and Facebook pages to have your tweets posted on your page.

Facebook marketing involves making sure your page is memorable to users. Add colors, logos, photos and interesting apps. People on Facebook often like these types of pages instead of plain pages.

Facebook Offers is a great tool for promoting giveaways and contests on your site. First, write a description of your offer. Then, set the “Promoted Post” flag from your wall. Share this offer with people who are not subscribing to your page if you believe a discount could attract more subscribers.

TIP! Make your page stick out. Put up neat visuals or add some color.

Create custom tabs on your business Facebook page. Tabs will give you the opportunity to organize information on your page. For instance, if you have a store, you can create a tab just for that.

Before you do anything else, you must build your audience. Therefore, try not to do heavy marketing until you have a reasonable amount of fans. When you hit that number, conversion rates skyrocket.

Consider buying advertisements on Facebook. Make your ad targeted to a certain gender or age. You can use your own budget, doing as little or as much as you want to do. Finally, there aren’t any long term commitments involved. Your ad can be stopped at any time.

TIP! In order to make the most of your marketing efforts, build a fan base that is solid. This means that your focus should be on building your follower count until you have around 5,000 people following you.

Consider when it’s best to post on pages outside of your brand’s official pages. When you do so, you can get some good attention on your brand. Make sure it is the good kind. You always want to keep your posting professional and a reflection of your business. Spamming is something you should never do.

If you only deal with a customer every now and then, you don’t need a Facebook page for your business. There is no reason for these customers to see the daily happenings at your company. Invest your marketing dollars in a targeted Facebook ad instead.

As you can probably see now, it’s not terribly difficult to work with Facebook to get people interested in a product or service. Just remember that success will not happen overnight. Be patient and practice the advice you have learned here.