Would you like to market you business, but don’t know where to start? If this sounds like you, Facebook marketing may be a good fit. There are millions of users there waiting to hear from you. If this interests you, the following article will be of help.

Incorporate professional and engaging posts on your Facebook page. Although social media is relaxed, you should never post anything that could be deemed unprofessional. If you stay professional, people will trust you.

When you use Facebook for marketing purposes, you must have a page that stands apart from the crowd. Use many colors and images relating to your product. People are much more drawn to decorative pages than plain ones.

If you use Facebook Offers you will be able to promote whatever contest or freebie you’re giving to people through your website. Set up your offer and switch it to Promoted Post via your Wall. This will encourage people to come to your page.

If you use custom audiences you will be able to use email addresses of the current customers you have to send them targeted ads. Your conversion rate will be better and your campaign will be less expensive as a result.

A fan base is something that you will want to expand as much as possible. Having an excess of 5,000 fans is best. When you hit that mark, your conversions will start happening rapidly.

Have a place on your page where people can sign up or subscribe. If you give them a free product or coupon for liking your page, they will be more interested. Try holding sweepstakes and contests, or just have a place for them to sign up for something valuable.

Now you can see that with a little time and effort, Facebook marketing can be a great tool. All of the information above is helpful, so try it out. You will be pleased once you see how many people your message will reach.

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