These days it seems as if everyone has a Facebook page. Your whole family, including Gram and Pap might be using Facebook! That said, are your customers on Facebook? If the answer is yes, then you need to learn how to manage Facebook marketing. This article gives you excellent tips to start.

Having contests and giveaways can really broaden your Facebook audience, so make sure to take full advantage. Encourage people to “like” your Facebook page, and offer discounts or prizes in exchange. Follow through and actually award a prize or you will appear dishonest.

The greatest way to interact with your fans is to talk back to them when they post about your company or on your wall. Take a look at your wall daily, and pay attention if someone tags you in a post. It is especially important to reply if the comment needs customer service support or a complaint is brought to light.

One method for generating interest in your business is by having a giveaway. Offer free samples to your subscribers who share your information with others. Post the winners up on your page, and do the same thing all over again when you find you need more “likes.”

Facebook is primarily a means of sharing content. It isn’t just informal chit-chat, it can be a large content format. Treat it as such. Use it to write full length blog-like posts, and even promote your website’s posts via your Facebook channel. You’ll soon see that you can get tons of web traffic from Facebook.

Take advantage of Facebook Offers to quickly promote the contest or free sample that you have available on your website. Set up your offer and turn it into a Promoted Post on your wall. This will encourage people to come to your page.

Make sure to respond to all comments and inquiries sent to your Facebook page. Thank people if they have contacted you, and follow it up with an answer to whatever they have asked you. Do not hesitate to share a link to your site if an article or page perfectly answers their question.

If you are on Facebook, you know what customers want from a company’s Facebook page. Use the information and advice below along with your knowledge as a customer to make a great marketing campaign on Facebook. With more effort comes more profit.