If you think that email promoting is so 1998, think again. Even though marketing emails have been going out since the early days of the Internet, the field still offers rich potential. New methods and ideas are continuously being generated that make marketing emails unique and interesting. The tips below can help you find a way that marketing through email can work for you!
Tailor your message to your audience. As you increase your readership, encourage your subscribers to have their friends opt-in to receive your emails, too. At the end of every email, provide a “subscribe” button and a “share” button so readers can pass along your information to friends. This is a great method to use to organically grow your base.
Keep your customers interested in your emails by offering promotions. This form of email promoting not only gives your readers a real value for their participation, but also encourages them to refer friends. You can promote this even further by creating a referral rewards plan, which will not only increase the number of subscribers to your newsletter, but also your pool of potential buyers.
Try many different email formats. New offers and the most crucial information should always be at the top. But you should try different formats to see which one gives you the most responses. Stick with what works. This helps your customers become familiar with your business, so they always know where to go in order to get additional information from you.
You should always have permission before emailing any individual. Spam emails will diminish your credibility within your customer base. You could lose customers and get reported for sending unwanted emails.
Place your unsubscribe link in a conspicuous place in your email, like the footer. Make sure that this unsubscribe link is clearly visible and not hidden in text somewhere. Ideally, your users should feel like they have control over the messages that they receive, and they should never feel forced into receiving them.
Learn the things you should avoid by checking out what people think is spam. Get a free email address, post this address all over the Internet, and watch how much spam you receive. Note what is done wrong in those emails, and avoid making those mistakes in your email campaigns. People will be able to recognize your emails from the spam they usually get and trust you.
Clearly, the marketing email is still quite effective. By taking these ideas to heart and staying current on news methods of marketing via email, you can make sure that such campaigns produce solid results well into the future.